
How do consumers choose what to buy? As Reader’s Digest annual poll reveals,
low prices or fashion don’t always count. Consumers can be fickle, but they’re not always driven by self-interest, as we discover in our Most Trusted Brands survey.The most important thing to a customer, it seems, is a brand being true to its promise.
Some brands consistently retain our confidence and trust by fulfilling their promises. But having consumers’ trust means meeting expectations, without fail.
2009 Category Winners
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Source: The Leading Edge 2009 on behalf of Reader's Digest
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Did you know...
The total readership has $116 billion in savings and investments
They spend $100 million each week in supermarkets
Each month they spend $31 million accessing the Internet
104,000 readers intend to buy a new car in the next 4 years
401,000 own a cat or dog
629,000 are currently planning their next trip
Source: Roy Morgan Research September 2009, ABC June 2009










