How do consumers choose what to buy? As Reader’s Digest annual poll reveals,
low prices or fashion don’t always count. Consumers can be fickle, but they’re not always driven by self-interest, as we discover in our Most Trusted Brands survey.The most important thing to a customer, it seems, is a brand being true to its promise. 87% of Australians regard trust as important when choosing brands.

Some brands consistently retain our confidence and trust by fulfilling their promises. But having consumers’ trust means meeting expectations, without fail. 

Most Trusted Brands 2011