
How do consumers choose what to buy? As Reader’s Digest annual poll reveals,
low prices or fashion don’t always count. Consumers can be fickle, but they’re not always driven buy self-interest, as we discover in our Most Trusted Brands survey.The most important thing to a customer, it seems, is a brand being true to it’s promise.
Some brands consistently retain our confidence and trust by fulfilling their promises.But having consumers’ trust means meeting expectations, without fail.
Top 10 Winners 2008 :
|
Did you know...
The total readership has $122
billion in savings and investments
billion in savings and investments
They spend $112 million each
week in supermarkets
week in supermarkets
Each month they spend $30
million accessing the Internet
million accessing the Internet
119,000 readers intend to
buy a new car in the next 4 years
buy a new car in the next 4 years
489,000 own a cat or dog
612,000 are currently planning
their next trip
their next trip







