Trust: The Essence of Brand Success

For the past 11 years, Australians have told us what guides their buying choices.  They've told us which brands stand out above the others by consistently delivering on a promise - to satisfy their needs, to make their life easier and to offer value for money.

And, year after year, we find that the key attributes of a trusted brand remain true.  A trusted brand ensures its product is easily recongised, reliable and useful.  We also know that consumers are savvy at decoding brand messages and are quick to detect those that suit their lives and lifestyle over those that don't.  In uncertain times, it's the brands that continue to offer quality and substance that continue to enjoy Australians' trust.

Australia's Most Trusted Brands 2012