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For Ad Bookings Call: +61 2 9018 6273
Email: rdadvertising@readersdigest.com
Email: rdadvertising@readersdigest.com
www.rdadvertising.com.au
The "human-centric" focus is the key editorial element that makes Reader's Digest such a unique magazine with one of the country's highest readerships. In each issue, we celebrate with our readers the achievements of ordinary people from around the world. We provide ways for readers to feel uplifted and inspired through the shared lives, stories and experiences of others who have made an impact on society. We write about topics that readers can relate to: drama, humour, adventure, health, crime and the lessons of life.
Our readers are educated, affluent, loyal and trusting. They are active in every aspect of their lives from their home, to kids and schools and in their local communities. They lead an active and healthly life, they want to know the latest in nutrition, healthcare, finance and to be kept informed of world events. Its uncluttered environment ensures our readers value and trust the content invoking strong affinities with the brand.
Our readers are educated, affluent, loyal and trusting. They are active in every aspect of their lives from their home, to kids and schools and in their local communities. They lead an active and healthly life, they want to know the latest in nutrition, healthcare, finance and to be kept informed of world events. Its uncluttered environment ensures our readers value and trust the content invoking strong affinities with the brand.
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For more information about advertising in Reader's Digest South Africa please contact:
Michéle de Chastelain
Mobile: 082-556-8940
e-mail: michele@iafrica.com
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Did you know...
Source: Readers Survery Dec 2011
On average our readers have an annual salary of R338,000
79% of our readers have been reading Reader's Digest for at least 5 years
73% of our readers regularly take vitamins or supplements, and spend an average of R209 on vitamins per month
78% are planning to take a short trip and 73% are planning to take a long trip within the next 12 months
Our readers spend on average R471 per week in supermarkets
75% of readers have taken action upon seeing advertising within Reader's Digest
Source: Readers Survery Dec 2011
