For Ad Bookings Call: +61 2 9018 6273
Email: rdadvertising@readersdigest.com



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The "human-centric" focus is the key editorial element that makes Reader's Digest such a unique magazine with one of the country's highest readerships. In each issue, we celebrate with our readers the achievements of ordinary people from around the world. We provide ways for readers to feel uplifted and inspired through the shared lives, stories and experiences of others who have made an impact on society. We write about topics that readers can relate to: drama, humour, adventure, health, crime and the lessons of life.

Our readers are educated, affluent, loyal and trusting. They are active in every aspect of their lives from their home, to kids and schools and in their local communities. They lead an active and healthly life, they want to know the latest in nutrition, healthcare, finance and to be kept informed of world events. Its uncluttered environment ensures our readers value and trust the content invoking strong affinities with the brand.


  '000s of readers % of readers
Total Readership 376 100%
Women 211 56.1
Men 165 43.9
Under 40 150 39.9
Over 40 226 60.1
Grocery Buyers 183 48.7

SOURCE: Nielsen Clear Decisions December 2011

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For more information about advertising in Reader's Digest New Zealand please contact Hawkhurst Media 09 589 1054

Debbie Bishop
debbie@hawkhurst.co.nz
Ph: (09) 571 9494 or 021 340 360

Debbie Miller
dmiller@hawkhurst.co.nz
Ph: (09) 571 9492 or 027 7 65 3 677

Circulation: 53,820
(ABC, Dec 11)
Readership: 376,000
(Nielsen, Dec 11)
Frequency: 12 issues
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Did you know...

Our readers have an average of $187,900 in savings and investments


80% of our readers have been reading Reader's Digest for at least 5 years


54% of our readers regularly take vitamins or supplements and spend an average of $34 on vitamins per month


Our readers enjoy reading about health; the top 5 health topics our readers want to read about are Joint Health, Cholestoral, Blood Pressure, Heart Health and Digesitve Health


80% are planning to take a short trip and 66% are planning to take a long trip within the next 12 months

36% of our readers own a cat, 21% of our readers own a dog

Source: Readers Survery Dec 2011














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