The "human-centric" focus is the key editorial element that makes Reader's Digest such a unique magazine with one of the country's highest readerships. In each issue, we celebrate with our readers the achievements of ordinary people from around the world. We provide ways for readers to feel uplifted and inspired through the shared lives, stories and experiences of others who have made an impact on society. We write about topics that readers can relate to: drama, humour, adventure, health, crime and the lessons of life.


Our readers are educated, affluent, loyal and trusting. They are active in every aspect of their lives from their home, to kids and schools and in their local communities. They lead an active and healthly life, they want to know the latest in nutrition, healthcare, finance and to be kept informed of world events. Its uncluttered environment ensures our readers value and trust the content invoking strong affinities with the brand.

'000s of readers % of readers Total Readership 878 100 Over 40 590 67.1 Under 40 289 32.9 All People 25-54 384 43.7 All People 35-64 399 45.4 All People 40-64 333 37.9 Women under 40 146 16.6 Men under 40 143 16.2 Grocery Buyers 602 68.5 click here to view the full profile Source: Roy Morgan Research September 2009, ABC June 2009