The "human-centric" focus is the key editorial element that makes Reader's Digest such a unique magazine with one of the country's highest readerships. In each issue, we celebrate with our readers the achievements of ordinary people from around the world. We provide ways for readers to feel uplifted and inspired through the shared lives, stories and experiences of others who have made an impact on society. We write about topics that readers can relate to: drama, humour, adventure, health, crime and the lessons of life.

Our readers are educated, affluent, loyal and trusting. They are active in every aspect of their lives from their home, to kids and schools and in their local communities. They lead an active and healthly life, they want to know the latest in nutrition, healthcare, finance and to be kept informed of world events. Its uncluttered environment ensures our readers value and trust the content invoking strong affinities with the brand.


Readership Profile

  '000s of readers % of readers
Total Readership 748 100
Women 416 55.6
Men 332 44.4
Under 40 239 31.9
40+ 510 68.1
Aged 25-54 323 43.1
Aged 35-64 339 45.3
Aged 40-54 167 22.3
Aged 40-64 297 39.6
Grocery Buyers 514 68.7

Source: Roy Morgan Research March 2011
Circulation: 266,173
Readership: 748,000
Frequency: 13 issues
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Did you know...

The Reader's Digest audience have $146 billion in combined savings and investments


90% of the magazine's circulation is by subscription - delivering advertisers a guaranteed audience each month.


82% do not read Woman's day, 85% do not read New Idea


We regularly schedule special features that cover core topics of reader interest and provide the perfect environment for targeted advertising.


Those aged 45+ have the highest discretionary spending per person
















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