The "human-centric" focus is the key editorial element that makes Reader's Digest such a unique magazine with one of the country's highest readerships. In each issue, we celebrate with our readers the achievements of ordinary people from around the world. We provide ways for readers to feel uplifted and inspired through the shared lives, stories and experiences of others who have made an impact on society. We write about topics that readers can relate to: drama, humour, adventure, health, crime and the lessons of life.


Our readers are educated, affluent, loyal and trusting. They are active in every aspect of their lives from their home, to kids and schools and in their local communities. They lead an active and healthly life, they want to know the latest in nutrition, healthcare, finance and to be kept informed of world events. Its uncluttered environment ensures our readers value and trust the content invoking strong affinities with the brand.

'000s of readers % of readers Total Readership 850 100 Over 40 583 68.6 Under 40 266 31.4 All People 25-54 372 43.8 All People 35-64 390 45.9 All People 40-64 328 38.6 Women under 40 143 16.8 Men under 40 124 14.6 Grocery Buyers 597 70.3 click here to view the full profile Source: Roy Morgan Research March 2010, ABC December 2009