Reader's Digest Magazine - Reader's Digest - Advertising

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A focus on people – what it is to be human – is the key editorial element that makes Reader's Digest such a unique magazine.

In each issue we celebrate with our readers the achievements of ordinary people from around the world. We provide ways for readers to feel uplifted and inspired through the shared lives, stories and experiences of others who have made an impact on society. We write about topics that readers can relate to: drama, humour, adventure, health, crime and the lessons of life.
As a result Reader's Digest has extraordinary levels of reader loyalty and one of the country's highest readerships.
Our readers are educated, affluent, and trusting. They lead active and healthy lives, and seek out the latest in nutrition, healthcare, finance and world events.

Reader's Digest communicates directly with these people, and provides an uncluttered, powerful and trusted platform for effective advertising.

	'000s of readers	% of readers
Total Readership	648	100%

Women	356	54.9

Men	293	45.1

Under 40	192	29.6

40+	456	70.4

Aged 25-54	278	42.9
Aged 35-64	300	46.3
Aged 40-54	151	23.2
Aged 40-64	257	39.6
Grocery Buyers	462	71.3

SOURCE: Roy Morgan Research June 2012

Circulation: 211,748
Readership: 648,000
Frequency: 13 issues

Did you know...

Reader's Digest is the third highest circulating monthly magazine in Australia

90% of the magazine's circulation is by subscription - delivering advertisers a guaranteed audience each month

The Reader's Digest audience have $140 billion in combined savings and investments

83% of Reader's Digest readers do not read Woman's Day, 68% do not read Australian Women's Weekly, 86% do not read New Idea and 75% do not read Better Homes & Gardens

Those aged 45+ have the highest discretionary spending per person