The "human-centric" focus is the key editorial element that makes Reader's Digest such a unique magazine with one of the country's highest readerships. In each issue, we celebrate with our readers the achievements of ordinary people from around the world. We provide ways for readers to feel uplifted and inspired through the shared lives, stories and experiences of others who have made an impact onsociety. We write about topics that readers can relate to: drama, humour, adventure, health, crime and the lessons of life.

Our readers are educated, affluent, loyal and trusting. They are active in every aspect of their lives from their home, to kids and schools and in their local communities. They lead an active and healthly life, they want to know the latest in nutrition, healthcare, finance and to be kept informed of world events. Its uncluttered environment ensures our readers value and trust the content invoking strong affinities with the brand.