Handyman brings hands-on help and inspired ideas to homeowners and renovators in a user-friendly way. We show you how! is the main message Handyman gives to readers, with easy to follow step-by-step projects, tool reviews, new products, expert advice, handy tips and hints. The magazine delivers hands-on help to the DIY enthusiast, the home improver, and the novice handyperson.



HealthSmart present readers with several options and not just one solution on general and family health matters. HealthSmart delivers easy to understand, helpful and authoritative editorial in an interesting and entertaining style. It distills the very best of expert knowledge and opinion to help people navigate this complex but vital aspect of their lives.



The Handyman Reader
When it come to home improvements, Handyman readers are doers, not dreamers. They are willing to invest the time, resources and effort in transforming their home into their dream home. What they are looking for is the 'how-to' from their Handyman magazine, to give them the confidence and the knowledge of completing the project.
  '000s of readers % of readers    
Metro 88 55
Regional 72 45
Men 98 61
Women 62 39
ABC Socio Economic 85 53
Professional / Managers 35 22
Earns $60,000+ p.a. 50 31
Home Ownership* 137 86
Have a home loan 73 46

*Includes Own Home or Paying Off. Source: Roy Morgan Research Sept 2008

Exclusive Readers:
50% of Handyman readers don't read House & Garden, Better Homes & Gardens, Home Beautiful, Real Living, Belle, Vogue Living, Australian Country Style and Inside out.





Essential Facts
Circulation: 60,184+
Readership: 136,000
Frequency:10 Issues
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They save 50 cents in the dollar by doing it themselves_


90% say that the quality of their home environment is important to them_


Almost 70% agree that it’s important for them to be proud of their home


65% say they find advertising in Handyman to be a useful source of information on products and ideas


97% find Handyman useful




















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