Handyman brings hands-on help and inspired ideas to homeowners and renovators in a user-friendly way. We show you how! is the main message Handyman gives to readers, with easy to follow step-by-step projects, tool reviews, new products, expert advice, handy tips and hints. The magazine delivers hands-on help to the DIY enthusiast, the home improver, and the novice handyperson.
Handyman readers are doers, not dreamers. They are willing to invest the time, resources and effort in transforming their home into their dream h ome. What they are looking for is the 'how-to' from Handyman magazine, to give them the confidence and knowledge of completing the project.
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'000s of readers |
% of readers |
| Metro |
116 |
59% |
 |
|
|
| Regional |
81 |
41% |
|
|
|
| Men |
113 |
58% |
|
|
|
| Women |
86 |
42% |
| ABC Socio Economic |
86 |
44% |
|
|
|
| Professional/Managers |
43 |
22% |
|
|
|
| Earns $60,000+ p.a. |
53 |
27% |
| Home Ownership |
59 |
30% |
| Have a home loan |
93 |
47% |
| Average amount in held savings and investments |
$183,050 |
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