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Handyman brings hands-on help and inspired ideas to homeowners and renovators in a user-friendly way. We show you how! is the main message Handyman gives to readers, with easy to follow step-by-step projects, tool reviews, new products, expert advice, handy tips and hints. The magazine delivers hands-on help to the DIY enthusiast, the home improver, and the novice handyperson.
Handyman readers are doers, not dreamers. They are willing to invest the time, resources and effort in transforming their home into their dream h ome. What they are looking for is the 'how-to' from Handyman magazine, to give them the confidence and knowledge of completing the project.
Reader Profile
Average amount in held savings and investments: $183,050
Source: Roy Morgan Research March 2011
Handyman readers are doers, not dreamers. They are willing to invest the time, resources and effort in transforming their home into their dream h ome. What they are looking for is the 'how-to' from Handyman magazine, to give them the confidence and knowledge of completing the project.
Reader Profile
| 000's | % of Readers | |
| Metro | 116 | 59% |
| Regional | 81 | 41% |
| Men | 113 | 58% |
| Women | 84 | 42% |
| ABC Socio Economic | 86 | 44% |
| Professional/Managers | 43 | 22% |
| Earns $60,000+ p.a. | 53 | 27% |
| Home Ownership | 59 | 30% |
| Have a home loan | 93 | 47% |
Average amount in held savings and investments: $183,050
Source: Roy Morgan Research March 2011
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Our readers tell us...
97% say Handyman gives me insights into the latest trends and products
74% say Handyman is the expert in DIY
79% have used information within the magazine to help complete a DIY project
72% say advertising in Handyman helps them make purchase decisions
83% keep issues of Handyman for furture reference
97% would recommend Handyman to a friend
Source: Handyman reader survey 2011
