Handyman brings hands-on help and inspired ideas to homeowners and renovators in a user-friendly way. We show you how! is the main message Handyman gives to readers, with easy to follow step-by-step projects, tool reviews, new products, expert advice, handy tips and hints. The magazine delivers hands-on help to the DIY enthusiast, the home improver, and the novice handyperson.

The Handyman Reader When it come to home improvements, Handyman readers are doers, not dreamers. They are willing to invest the time, resources and effort in transforming their home into their dream home. What they are looking for is the 'how-to' from their Handyman magazine, to give them the confidence and the knowledge of completing the project.   '000s of readers % of readers     Total Readers 156 100 Men 96 62 Women 60 38 ABC Socio Economic 78 50 Earns $60,000+ p.a. 48 31 Professional / Managers 41 26 Home Ownership* 122 78 Have a home loan 71 46       *Includes Own Home or Paying Off.

Exclusive Readers:
50% of Handyman readers don't read House & Garden, Better Homes & Gardens, Home Beautiful, Real Living, Belle, Vogue Living, Australian Country Style and Inside out.

Click here for full Reader Profile

Source: Roy Morgan Research September 2009, ABC June 2009

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