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www.rdadvertising.com.au
Glad was a premier launch partner on Allrecipes.com.au. Broad sponsorship included:
Results: - Featured Recipe sponsorship
- Featured Cook sponsorship
- Recipe Inclusion
Dates: Mid-November – Mid-December, 2008
Integrated campaign on Allrecipes.com.au resulted in active consumer engagement with the Glad brand. Allrecipes.com.au audience interacted with over 10% of the advertising and content placements, resulting in promoting the Glad branded through:
- Recipes views
- Recipe reviews
- Ratings
- Email-a-friend
