AllRecipes Australia - Reader's Digest Advertising

For Ad Bookings Call: +61 2 9018 6000
Email: rdadvertising@readersdigest.com

www.rdadvertising.com.au

The world’s largest food-based social network where people with a shared passion for food, exchange ideas in an authentic, safe and trusted environment.

A unique opportunity for advertisers to become part of a dialogue about food and entertaining. A leading force in the Australian recipe market, Allrecipes.com.au ranks in the top 3 in the Homemaking category.

Making brands part of the conversation

	An audience ready and willing to interact with brands that wants to hear from you and share relevant, actionable ideas showcasing your brand.
	Family-friendly social media and editorial direction … which facilitates focused dialogue and a friendly environment
	User-generated brand-relevant content … expands your brand’s web presence and fosters positive word of mouth.
	Precise research and tracking ... captures consumer purchase and usage behaviour insights with measurable ROI
	An invitation to be part of something your target audience is passionate about … lets you be part of the conversation

Source: ANZ User Survery Jan 2009
n=2000; 95%+ confidence level

Did you know...

In the 12 months to June 2009 unique visitors have increased by 155% and page impressions by 81%

Unique Visitors 480,000+ (June 2009)

40% of our audience do not visit any other top 10 recipe sites

Allrecipes now ranks third in the homemaker category

Sponsorships, e-Newsletters and key-word targeting are available for advertisers

Source: ANZ User Survery Jan 2009
n=2000; 95%+ confidence level